Expensive domain names
New domain names are cropping up all over the net everyday as the web gets larger and larger. Finding the perfect domain name can sometimes prove harder than you anticipated because the most desirable and premium domain names seem to already have been taken. If you’re looking for the perfect domain name, your only option may be at times to check into purchasing a premium domain name from someone who owns it.
Premium domain names
Premium domain names are names that have been registered in the past at some point and are back up for sale again. To be considered a premium domain name, the name is short, easy to remember, and have excellent keyword search terms. These are also some of the most expensive domain names.
Premium domains are becoming more popular over the years because of less availability of .com domain names. If you want a .com domain name, buying a premium name may be your only choice in some instances. Because they are short and most frequently searched for, premium domain names are the more expensive option than registering a brand new domain name with your company name. The reason these are expensive domains is because these domain names have frequently searched keywords in them. If a keyword is searched for more frequently, it can potentially mean greater traffic to the website. This traffic potential increases the demand for that domain name. The higher the demand, the higher the price for the name.
What are the Most Expensive Premium Domain Names?
Back in 1999 Business.com sold for a whopping $7.5 million dollars to the founder of Earthlink and former Walt Disney Internet Goup Chairman. It was ranked the most expensive domain name sold. Along came the next record breaking expensive domain name, sex.com which sold for $12-$14 million 2006! The internet fight for premium domains continue to rise while each year millions of dollars are spent to secure the best of the best, regardless of the .com. Many of these premium domain names are bought just to resell. In 2009 Insure.com was sold for a record breaking $16 million.
12 of the Most Expensive Domain Name Sales:
- Insure.com, bought by QuinStreet in 2009 for $16 million.
- Sex.com, bought by Escom, LLC in 2006 for $12-$14 million.
- Fund.com, bought by Meade Technologies Inc in 2008 for $9.99 million.
- IRS.com bought by Banks.com in 2005 for $11.1 million.
- Porn.com, bought by MXN Ltd in 2007 for $9.5 million.
- Business.com, bought by Jake Winebaum of eCompanies in 1999 for $7.5 million.
- Diamond.com, bought by Ice.com in 2006 for $7.5 million.
- Beer.com, bought by Belgium based Interbrew brewery in 2004 for $7 million.
- Israel.com, bought anonymously in 2004 for $5.88 million.
- Casino.com, bought in 2003 for $5.5 million.
- Toys.com, bought by Toys ‘R Us in 2009 for $5.1 million.
- Korea.com, bought by Koreas largest ISP Thrunet in 2000 for $5 million.
Why are Domain Names so Expensive?
Why are premium domain names so expensive you may wonder? They are so expensive because your domain name defines who your company is; it gives you a visible window to reach out to millions upon millions of potential businesses, clients and customers. Your domain name is your identity. Premium domain names sell for higher than they are bought only if it’s the right domain name, in the right market. So if you’re thinking of reselling make sure you know what is the hottest of the hottest in order to make the sell that you desire. Your best bet is to buy a premium domain name that has sold in the past for higher than what they originally cost.
Many times it isn’t how much your domain cost, as long as you have a catchy name that represents your website accordingly. That alone can generate traffic to your site. You can pick up a good catchy premium domain for a nominal fee and do just as well as other domain names as long as your website and SEO of your website is up to standards.
Having an online business is a mixture of the domain name as well as the SEO of the website. The right mixture will be a sure fire way to get seen on the web if you are not into reselling domain names. This will be a little lighter on the pocket as well.
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