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Domain Registration Articles

Keyword Rich Domain Names

Value of Keyword Rich Domain Names

Choosing a good domain name is important for a company's branding, customer perception and sometimes it can even influence a website's rankings in search results. With a growing base of internet savvy users, the importance and potential impact of the use of keywords in a domain name can give a website a distinct advantage over its competition.

Keywords and their importance

Simply put, when a number of people search for a particular word or phrase, it becomes a "key" word for marketers and an insight into what the target audience is searching for. If your website comes up in search results when someone searches for a particular "key" word, then the chances the person clicking on the result and visiting your website increase exponentially. If searchers cannot find your website when they do a search, then your website just does not exist for these potential visitors. It's true that search engine optimization can make sure that your website ranks for the most relevant keywords regardless of what your domain name is. However, if your domain name has a keyword in it, then the chances of ranking go up considerably.

Uses of domain keywords

The use of keywords in a domain has many benefits including:

  • Domain names with keywords can significantly increase the visibility of a website. They also give a clear idea to customers and search engines about what your website's focus is.
  • Keyword domains are the easiest form of online advertising which can help to drive more traffic to your website as long as the keywords are relevant.

Benefits of domain keywords

  • When people link to a website or share it in social networks, the domain is the most likely to be the URL that is linked. If there is a keyword in the domain, then the keyword becomes the linking text of your incoming links. And this in turn helps your website's SEO and rankings.
  • Including keywords in domain names means you are allowing the domain name speak for your website and your business. Having a keyword rich domain name considerably increases the chances of getting more business and boost sales.
  • Unique and popular keywords in a domain make you stand apart from other sites offering similar products or services. This will significantly increase the number of clients and customers.

Limitations of domain keywords

Although including keywords in a domain name is useful in driving traffic to your website and enhance sales, there are some limitations when it comes to building large websites.

  • For a very large website, including one keyword in a domain name cannot always prove to be the right choice. You will probably want to enhance your rankings for all the keywords which are relevant to the site and including them all in the domain is just not possible.
  • Also, if you are using long tail keywords for your business website, you are not likely to get all of the desired search engine results.

Search Engine Optimization is a constantly changing specialization. In order to emerge as a successful entrepreneur; it is necessary to stay on top of current SEO trends and best practices. Using the right keywords in your domain name is a perfect way to achieve this. They are part of the overall marketing strategy which includes both offsite and onsite optimization. Keyword rich domains help to drive significant traffic to your business website thereby boosting sales and taking your business to additional heights.

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