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Domain Registration Articles

Significance of good, relevant and short domain names for websites


A website is imperative for establishing a reliable and professional online identity of a brand. The importance of choosing a good domain name cannot be emphasized enough as the existing and prospective customers, world over will recognize the brand with the website name. With so many options around, most of the business owners are struggling with same question: what is a good domain name?

A good domain name should be short, understandable and easy to spell. Ideally it should contain less than three words and five to fifteen characters. With most of the short domain names already gone you are left with fewer choices. To get a good domain name you need to act fast. Choose the most relevant from the available short domain names can be a tricky task. Keeping in mind your brand image, products and services in which you deal, can be helpful. The next question that bothers many people world over is how to get a good domain name? You can try and come up with words which are relevant to your brand. Searching online sites for random words or phrases can also be helpful.

Uses of domain name

  1. A domain name is how your customers recognize your brand online.
  2. With a small and catchy domain name you can enhance the recall value of your brand.
  3. People perceive the image of a brand with its domain name.

Benefits of a short domain name

  1. The short and simple domain names are easy to remember. Thus they can enhance the popularity of the website.
  2. Short domain names are also easy to type. It makes it easier for your clients, especially mobile users, to type the domain name.
  3. People do not need to bookmark short names as they are already so easy to remember.
  4. The domain names which are shorter are easy to market as compared to the long ones.
  5. With a short domain name the chances of typo errors get reduced immensely.
  6. Having a short domain name can increase the chances of word of the mouth publicity.
  7. A short domain name with lesser words will be catchy and unique.

Limitations of having a short domain name

  1. A domain name which is too short might not give a clear picture of your brand, thus confusing the customer.
  2. Short domain name sometimes might not seem relevant or meaningful to the customers.
  3. It is quite difficult to include a keyword in a short domain name.

After analyzing all the above mentioned points, it can be said that a short and simple domain name certainly has more benefits than limitations. Investing in a good domain name can prove very rewarding in terms of growth prospects and marketing of your brand. In case you are unable to find a good option, then it is better to look for short domain names for sale. A number of domain names are always available for resale at any given time, making it easier to choose a domain name which is the most suitable. A renowned name in domain world, Ballistic Domains can assist you in finding the most relevant domain name which will best represent your brand and services.

Ballistic Domains offers cheap web hosting services, cheap domain names and cheap ssl certificates!

Register a domain name now.

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